There has been a massive surge in e-commerce sales in India. With the ever-growing internet user base and online shoppers, selling products/services online has become highly remunerative. Online selling has enabled a level playing field for Small and medium-sized enterprises (SMEs) to compete with established players and reach a wide audience within a short span. Aspiring sellers should check out this interesting list of best-selling products from India and cash in on the latest market trends.
Over 100 million smartphones are sold annually across India.
Online fashion retailers have completely revamped the typical Indian apparel shopping experience. Once the stronghold of brick-and-mortar stores, ordering clothes online has now become the norm. Men’s fashion and ethnic wear are top sellers in this category.
Consumer Electronics and Accessories
Consumer electronics and accessories are the categories that usher in the highest sales year after year in the list of best-seller products from India. While mobile phones sell a lot, other products like headphones, speakers, wireless earbuds, covers/cases, flash drives, and smartwatches are selling exponentially.
Home and Kitchen Appliances
An immensely popular online product category in India is the kitchen and home appliances. Washing machines, air conditioners, refrigerators, water purifiers, microwave ovens, and mixer grinders sell in great numbers.
Beauty and Personal Care Products
Skincare, hair care, and makeup products are top-rated among online shoppers in India. Several beauty and cosmetic sellers have raked in a fortune with e-commerce sales, especially with the advent of specialized online stores dedicated to beauty and personal care.
Among the high-selling products from India, books are often underrated. Children’s books, self-help books, and books by Indian authors are top-ranked in this category. E-books are now giving tough competition to paperbacks and hardcovers.
Healthcare and Fitness Products
Indian consumers are becoming increasingly health conscious. There has been a substantial upsurge in the online sale of health and fitness products like nutritional supplements and immunity boosters. Fitness equipment like treadmills and elliptical machines are also witnessing higher sales.
Toys and Games
Another underrated segment, the projected Compound Annual Growth Rate (CAGR) of toys and games is over 9.91% by 2027. STEM (Science, Technology, Engineering, and Math) toys are in high demand, followed by board games and puzzles.
The demand for online groceries remains significantly high. Indian shoppers have developed a strong penchant for online groceries and food. An unbelievable CAGR of 37.1% from 2021 to 2028 is expected.
With higher urbanization and increased disposable incomes, Indian consumers are exploring home decor products online. The CAGR has been slow and steady, with over 5% projection between 2022 and 2027.
Apart from the diversity of best-selling products from India, as enlisted above, what is interesting about the e-commerce boom in India is the GMV (Gross Merchandise Value). Online marketplaces like Amazon, eBay in India, Flipkart, and Snapdeal have significant shares and GMV in Indian e-commerce.
Hence, regional sellers, local brands, aggregators, manufacturers, and even exporters will greatly benefit by being listed on these platforms. Supported by the right e-commerce platform and aided by holistic market research, businesses can reap massive profits from selling any of the above top-selling product categories.