There are 2 important skills you should master if you want to grow any business: Acquiring new customers and keeping your existing customers.
There’s no side that’s better than the other. While you grow your customer base, you should also try to keep your old customers and make them loyal to your brand and products.
Today, I’ll be talking about how you can increase your sales via New customer acquisition.
Increase sales by Acquiring New customers
A common measure to increase sales is the acquisition of new customers.
After all, more customers also mean more sales! Through direct contact, you also get to know the customers and can respond to their needs, which results in higher closing rates.
In practice, customer acquisition proves to be extremely time-consuming; moreover, it is often associated with high costs, Chaktty said.
For example, if you rely on advertising to generate customers, you have to expect higher expenses.
Customer phone calls or customer visits, on the other hand, cost a lot of working time.
If your schedule is already full, personal customer meetings should be avoided – stressed employees rarely make a good impression.
Increase your reach
When companies expand their reach, they usually reach more customers.
According to Businesspally, Advertising measures are an effective means of increasing reach.
This includes classic advertisements in print, radio, and television or poster advertising as well as online advertising in the form of banner or display advertising.
Search engine optimization, social media appearances, and PR measures have also proven to be successful.
With eye-catching advertising campaigns, success can be achieved quickly, but at the same time, the costs are also higher.
Printing services in particular are often more expensive. SEO, social media, and PR are cheaper but require more time for the desired result.
Also check – How to Choose the Right Type of Business Advertising
Personal conversations to increase sales
Cold calling over the phone is one of the tried and tested methods of quickly acquiring new customers and increasing sales.
If you know your target group and have probably gained new prospects by increasing your reach, you can use a phone call to open up new sales potential.
It is important to present the customer with suitable offers, according to business pally.
A precise target group analysis is therefore essential for dialogue marketing.
Customer acquisition also proves to be a good way to win back lost customers.
Personal contact creates trust, and at the same time, the offers can be tailored to the customers.
Customers recruit customers
Loyal customers like to drum up advertising for companies they believe in.
In referral marketing, companies make targeted use of this behavior by offering existing customers an attractive incentive when acquiring new ones.
What such an incentive should look like depends on the industry and the customers: cash bonuses, discount campaigns, free products, or small gifts in the form of postcards, mugs or bags.
Small gifts are particularly useful in the trades, as customers can better remember the facade renovation or floor covering work thanks to a cup or a pen.
Also check – How to Start a Successful Online Business
Cooperation with other companies
Many products and services can be excellently combined with other services from other companies.
A typical example is a product with the associated insurance: car manufacturers offer their products with the right car insurance.
This combination also allows cooperation at other levels: placing joint advertisements, developing new products, or organizing information events.
This cooperation allows new customers to be added who may have long been regular customers of the cooperation partners.